PLAN / BUDGETS
Budgets
The fiscal-year plan against what campaigns have committed and spent. Remaining is plan minus committed minus actual; pace compares spend with the plan for the months due so far.
Recommendation · What-if · PDF summary · CSV export
FY2025-26 (Nov) marketing budget FY2025-26 (Nov)
| planned | committed | actual | remaining | Lines off pace |
|---|---|---|---|---|
| 4,033.00 | 0.00 | 4,056.15 | -23.15 | 1 |
Pace by line
| Line | Due to date | Spent to date | Variance | Pace |
|---|---|---|---|---|
| Eddm · mowing | 910.00 | 866.85 | -5% | on pace |
| Eddm | 1,721.00 | 1,639.02 | -5% | on pace |
| Door hanger | 1,067.00 | 1,230.60 | +15% | over |
| Nextdoor | 316.00 | 300.00 | -5% | on pace |
| 14.00 | 14.72 | +5% | on pace | |
| Text | 5.00 | 4.96 | -1% | on pace |
Lines by month
| Line | Stage | Nov 25 | Dec 25 | Jan 26 | Feb 26 | Mar 26 | Apr 26 | May 26 | Jun 26 | Jul 26 | Aug 26 | Sep 26 | Oct 26 | Year |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Eddm · mowing channel: eddm · product: mowing |
planned | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 477.00 | 0.00 | 433.00 | 0.00 | 910.00 |
| committed | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | |
| actual | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 454.71 | 0.00 | 412.14 | 0.00 | 866.85 | |
| remaining | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 22.29 | 0.00 | 20.86 | 0.00 | 43.15 | |
| Eddm channel: eddm |
planned | 573.00 | 0.00 | 0.00 | 0.00 | 570.00 | 0.00 | 578.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 1,721.00 |
| committed | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | |
| actual | 545.73 | 0.00 | 0.00 | 0.00 | 543.16 | 0.00 | 550.13 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 1,639.02 | |
| remaining | 27.27 | 0.00 | 0.00 | 0.00 | 26.84 | 0.00 | 27.87 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 81.98 | |
| Door hanger channel: door_hanger |
planned | 265.00 | 0.00 | 0.00 | 0.00 | 0.00 | 281.00 | 0.00 | 0.00 | 278.00 | 0.00 | 243.00 | 0.00 | 1,067.00 |
| committed | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | |
| actual | 331.80 | 0.00 | 0.00 | 0.00 | 0.00 | 351.05 | 0.00 | 0.00 | 292.25 | 0.00 | 255.50 | 0.00 | 1,230.60 | |
| remaining | -66.80 | 0.00 | 0.00 | 0.00 | 0.00 | -70.05 | 0.00 | 0.00 | -14.25 | 0.00 | -12.50 | 0.00 | -163.60 | |
| Nextdoor channel: nextdoor |
planned | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 79.00 | 0.00 | 79.00 | 0.00 | 79.00 | 0.00 | 79.00 | 316.00 |
| committed | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | |
| actual | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 75.00 | 0.00 | 75.00 | 0.00 | 75.00 | 0.00 | 75.00 | 300.00 | |
| remaining | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 4.00 | 0.00 | 4.00 | 0.00 | 4.00 | 0.00 | 4.00 | 16.00 | |
| Email channel: email |
planned | 0.00 | 2.00 | 2.00 | 2.00 | 2.00 | 0.00 | 2.00 | 0.00 | 0.00 | 2.00 | 0.00 | 2.00 | 14.00 |
| committed | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | |
| actual | 0.00 | 2.02 | 2.09 | 2.09 | 2.17 | 0.00 | 2.10 | 0.00 | 0.00 | 2.12 | 0.00 | 2.13 | 14.72 | |
| remaining | 0.00 | -0.02 | -0.09 | -0.09 | -0.17 | 0.00 | -0.10 | 0.00 | 0.00 | -0.12 | 0.00 | -0.13 | -0.72 | |
| Text channel: text |
planned | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 5.00 | 0.00 | 0.00 | 0.00 | 0.00 | 5.00 |
| committed | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | |
| actual | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 4.96 | 0.00 | 0.00 | 0.00 | 0.00 | 4.96 | |
| remaining | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.04 | 0.00 | 0.00 | 0.00 | 0.00 | 0.04 | |
| Total | planned | 838.00 | 2.00 | 2.00 | 2.00 | 572.00 | 360.00 | 580.00 | 84.00 | 755.00 | 81.00 | 676.00 | 81.00 | 4,033.00 |
| committed | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | |
| actual | 877.53 | 2.02 | 2.09 | 2.09 | 545.33 | 426.05 | 552.23 | 79.96 | 746.96 | 77.12 | 667.64 | 77.13 | 4,056.15 | |
| remaining | -39.53 | -0.02 | -0.09 | -0.09 | 26.67 | -66.05 | 27.77 | 4.04 | 8.04 | 3.88 | 8.36 | 3.87 | -23.15 |
By fiscal quarter
| Stage | Q1 | Q2 | Q3 | Q4 |
|---|---|---|---|---|
| planned | 842.00 | 934.00 | 1,419.00 | 838.00 |
| committed | 0.00 | 0.00 | 0.00 | 0.00 |
| actual | 881.64 | 973.47 | 1,379.15 | 821.89 |
| remaining | -39.64 | -39.47 | 39.85 | 16.11 |
Pivot by channel
| channel | planned | committed | actual | remaining |
|---|---|---|---|---|
| door_hanger | 1,067.00 | 0.00 | 1,230.60 | -163.60 |
| eddm | 2,631.00 | 0.00 | 2,505.87 | 125.13 |
| 14.00 | 0.00 | 14.72 | -0.72 | |
| nextdoor | 316.00 | 0.00 | 300.00 | 16.00 |
| text | 5.00 | 0.00 | 4.96 | 0.04 |
| Total | 4,033.00 | 0.00 | 4,056.15 | -23.15 |
Planned dollars group by each line's own value ("(any)" for lines that don't set it); spend groups by the campaign's tag, so every pivot sums to the same total.
Owner hours
The owner's marketing time (delivering door hangers, bundling mail), planned and paced like dollars.
| Line | Due to date | Spent to date | Variance | Pace |
|---|---|---|---|---|
| Eddm · mowing | 2.6 | 2.4 | -9% | on pace |
| Eddm | 4.9 | 4.5 | -9% | on pace |
| Door hanger | 46.8 | 58.6 | +25% | over |
| Line | Stage | Nov 25 | Dec 25 | Jan 26 | Feb 26 | Mar 26 | Apr 26 | May 26 | Jun 26 | Jul 26 | Aug 26 | Sep 26 | Oct 26 | Year |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Eddm · mowing channel: eddm · product: mowing |
planned | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 1.4 | 0.0 | 1.2 | 0.0 | 2.6 |
| committed | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | |
| actual | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 1.2 | 0.0 | 1.1 | 0.0 | 2.4 | |
| remaining | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.2 | 0.0 | 0.1 | 0.0 | 0.2 | |
| Eddm channel: eddm |
planned | 1.6 | 0.0 | 0.0 | 0.0 | 1.6 | 0.0 | 1.7 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 4.9 |
| committed | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | |
| actual | 1.5 | 0.0 | 0.0 | 0.0 | 1.5 | 0.0 | 1.5 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 4.5 | |
| remaining | 0.1 | 0.0 | 0.0 | 0.0 | 0.1 | 0.0 | 0.2 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.4 | |
| Door hanger channel: door_hanger |
planned | 12.6 | 0.0 | 0.0 | 0.0 | 0.0 | 13.4 | 0.0 | 0.0 | 11.1 | 0.0 | 9.7 | 0.0 | 46.8 |
| committed | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | |
| actual | 15.8 | 0.0 | 0.0 | 0.0 | 0.0 | 16.7 | 0.0 | 0.0 | 13.9 | 0.0 | 12.2 | 0.0 | 58.6 | |
| remaining | -3.2 | 0.0 | 0.0 | 0.0 | 0.0 | -3.3 | 0.0 | 0.0 | -2.8 | 0.0 | -2.5 | 0.0 | -11.8 | |
| Total | planned | 14.2 | 0.0 | 0.0 | 0.0 | 1.6 | 13.4 | 1.7 | 0.0 | 12.5 | 0.0 | 10.9 | 0.0 | 54.3 |
| committed | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | |
| actual | 17.3 | 0.0 | 0.0 | 0.0 | 1.5 | 16.7 | 1.5 | 0.0 | 15.2 | 0.0 | 13.3 | 0.0 | 65.4 | |
| remaining | -3.1 | 0.0 | 0.0 | 0.0 | 0.1 | -3.3 | 0.2 | 0.0 | -2.7 | 0.0 | -2.4 | 0.0 | -11.1 |
Revision history
| Plan | Date | Reason | Total |
|---|---|---|---|
| Original plan | — | Approved plan (kept unchanged) | 3,950.00 |
| Revision 1 | 2026-05-01 | Mid-year reforecast: Door hanger topped up | 4,033.00 |